Digital Technology
How AR improves brand connection with consumers
Marketers are finding interactivity is a great way to boost awareness and recall.
augmented reality
Digital Technology
How does emerging tech fit into marketers’ budgets?
Emerging tech options are mounting for marketers but which ones deliver the best ROI?
Digital Technology
Marketing in the metaverse is ready for takeoff
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Brands & Campaigns
PepsiCo, Pizza Hut team up on mobile game
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
Edtech
Transforming teaching, learning with augmented reality
Students get excited about topics with the help of accessible augmented reality edtech.