Digital Technology
How AR improves brand connection with consumers
Marketers are finding interactivity is a great way to boost awareness and recall.
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Marketers are finding interactivity is a great way to boost awareness and recall.
Emerging tech options are mounting for marketers but which ones deliver the best ROI?
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
Students get excited about topics with the help of accessible augmented reality edtech.