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Program Director for the CIA Wine & Beverage Summit Maryam Ahmed gives a sneak peek at what attendees can expect next year and discusses wine and beverage trends that are on the rise.
![Paving the way for a more inclusive wine industry [Image: wine bottles on a shelf]](https://corp.smartbrief.com/wp-content/uploads/2023/08/pexels-florent-b-2664149-241x136.jpg)
Efforts to improve diversity, equity and inclusion in the wine industry have been gaining traction for the past several years, but continued effort is essential to creating meaningful, lasting change.
As fewer consumers opt to go to a cafe or a drive-through for their daily cup of coffee, what can foodservice operators do to drive traffic?
Functional mushrooms are trending, especially in the beverage category, due to increased interest in natural health and wellness products.