Digital Technology
Dear CMO … 2023 privacy spotlights from a DPO
Data collection is vital in marketing – and AppsFlyer’s Chief Data Officer Emilie Kuijt details what every CMO should know.
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Digital Technology
Survey: Market research grows as browser cookies fade
Marketers are making an average of five tech investments to replace browser cookies, the survey of B2B and consumer marketers finds.
Digital Technology
Who holds the keys to the open web’s cookieless future?
Lotame’s Alexandra Theriault makes the case for the value of agencies in advertising’s cookieless future and argues that those with a “forward-thinking mindset” will develop relationships with supply-side platforms.