Customers
Customers are partners. Believe otherwise at your peril
Companies that don't view customers as partners may find they won't be so loyal when a crisis hits and they need them, Larry Robertson writes.
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Companies that don't view customers as partners may find they won't be so loyal when a crisis hits and they need them, Larry Robertson writes.
Customers should drive every aspect of a business, from market opportunities to goals and strategies. Learn how to be customer-centric.