Media
Why Publicis Groupe bought Profitero
The top ad holding companies are all making big investments in e-commerce as marketers seek to invest in digital retail.
ecommerce
Brands & Campaigns
41% of consumers want to shop in virtual worlds
Consumers may not understand the metaverse, but they would shop in it. A survey gauges consumer reaction to the technology reshaping retail.
Marketing
Retail returns must be reined in
The growth of e-commerce is making returns a massive problem for retailers. They need a strategic plan to curb it.
Brands & Campaigns
The Etsy sellers strike was about marketing
Amid a wave of union organizing at companies like Amazon and Starbucks, the Etsy sellers strike is actually about marketing.