Marketing
The state of Meta advertising and why Reels is one to watch
Though Meta advertising may be taking a hit in terms of lower impressions and rising CPMs, Tinuiti research finds a bright spot in Instagram Reels.
Social Media
Facebook ad options: A how-to for marketers
How are you using Facebook? Are you posting regularly? Engaging with your target audience? Joining groups?
Marketing Strategy
Podcasts are growing, even as Facebook draws back
The opportunities in podcast advertising are expanding, even as Facebook steps away from its nascent platform to prioritize video.
Social Media
6 tips for social media imperfection
Meta says brands can undermine their social media marketing strategy when they aim for perfection. Instead, be unpolished.