Consumer Insights
“Plant-based” has not peaked, but rather grown into a lifestyle
Will demand for plant-based food fall as fast as it grew? Far from it, according to Datassential.
flexitarian
Consumer Insights
Plant-based foods that emphasize plants appeal to consumers seeking less-processed foods
As the plant-based category evolves, food manufacturers and foodservice operators would do well to keep in mind their customers who are craving plant-based foods that emphasize plants, rather than attempt to replicate the experience of eating meat.