Marketing
What should B2B marketers prioritize in 2023?
Why the employee experience and brand purpose should take center stage next year.
forrester
Marketing Strategy
B2B marketers adjust to shifts in buyer behavior
Forrester's most recent survey of B2B marketing leaders finds that their top priority is addressing shifts in buyer behavior.
Digital Technology
Commerce media drives marketing growth
Marketers are leveraging commerce media to drive business growth. It's becoming essential for the online shopping experience.