Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers
Azoya’s Franklin Chu explores how and where the Chinese economy is recovering and how brands can make the most of Singles' Day 2023.
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Azoya’s Franklin Chu explores how and where the Chinese economy is recovering and how brands can make the most of Singles' Day 2023.
Azoya’s Franklin Chu explores the meaning, benefits and potential pitfalls of Alibaba’s new strategy and what it means for global ecommerce.
Changes in shopping habits by the Chinese consumer offers untapped potential for global brands. Azoya’s Franklin Chu looks at the 2023 trends.
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
Here are 5 things US brands and retailers must know about participating in the 2022 Singles Day.
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.
While social commerce is in its infancy in the US, it’s more mature, yet still growing in China. Franklin Chu looks at Douyin, TikTok’s Chinese sibling, and how it stacks up against livestream commerce competitors.
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
As social commerce continues to gain momentum in the US, Azoya’s Franklin Chu examines how China’s top social platforms have embraced it –- and what lesson retailers can learn.