Marketing
Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers
Azoya’s Franklin Chu explores how and where the Chinese economy is recovering and how brands can make the most of Singles' Day 2023.
Franklin Chu
Marketing
What Alibaba’s new strategy means for global ecommerce
Azoya’s Franklin Chu explores the meaning, benefits and potential pitfalls of Alibaba’s new strategy and what it means for global ecommerce.
Marketing
Eye on new shifts in Chinese consumer habits in 2023
Changes in shopping habits by the Chinese consumer offers untapped potential for global brands. Azoya’s Franklin Chu looks at the 2023 trends.
Marketing
Top 4 changes that made 2022 Singles Day different
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
Marketing
2022 Singles Day: What brands and retailers need to know
Here are 5 things US brands and retailers must know about participating in the 2022 Singles Day.
Brands & Campaigns
Why Douyin’s growth is soaring in China
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.
Digital Technology
How Douyin (TikTok in China) is emphasizing e-commerce
While social commerce is in its infancy in the US, it’s more mature, yet still growing in China. Franklin Chu looks at Douyin, TikTok’s Chinese sibling, and how it stacks up against livestream commerce competitors.
Digital Technology
What brands need to know about short-form videos for e-commerce
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
Marketing
What’s next for social commerce?
As social commerce continues to gain momentum in the US, Azoya’s Franklin Chu examines how China’s top social platforms have embraced it –- and what lesson retailers can learn.