Top 4 changes that made 2022 Singles Day different
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
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Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
Here are 5 things US brands and retailers must know about participating in the 2022 Singles Day.
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.
While social commerce is in its infancy in the US, it’s more mature, yet still growing in China. Franklin Chu looks at Douyin, TikTok’s Chinese sibling, and how it stacks up against livestream commerce competitors.
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
As social commerce continues to gain momentum in the US, Azoya’s Franklin Chu examines how China’s top social platforms have embraced it –- and what lesson retailers can learn.