Leadership
3 ways leaders can build employee loyalty
Leaders can increase employee loyalty by offering flexibility, respect and validation, says S. Chris Edmonds.
Gen Z
Marketing Strategy
4 ways marketers can prepare for 2023
As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.
Marketing
Scholarships help brands reach Gen Z
How marketers are using scholarships to build brand trust and connections with this demographic.
Social Media
How Instagram users interact and connect with brands
Instagram brings people and brands closer, survey finds.