Digital Technology
Report: How marketers can alleviate data privacy concerns
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Digital Technology
Mobile data privacy concerns mount for marketers
Mobile data privacy concerns take center stage in wake of Roe decision.
Brands & Campaigns
Seventh Generation, TOMS top purposeful brands index
Google, GE, Toyota and Pfizer among companies entering the top 20 for the first time.
Social Media
Social platforms unite in anti-drug effort
The major social media platforms are joining forces to launch an awareness campaign around synthetic drugs.
Marketing Strategy
To reach diverse audiences, trust the influencer
Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.
Digital Technology
Who holds the keys to the open web’s cookieless future?
Lotame’s Alexandra Theriault makes the case for the value of agencies in advertising’s cookieless future and argues that those with a “forward-thinking mindset” will develop relationships with supply-side platforms.
Digital Technology
How Google algorithm updates impact your SEO
Here are 4 steps to take after a Google algorithm update, courtesy of LinkGraph’s Manick Bhan.