CPG
Better-for-you beverage options quench consumers’ thirst
Several brands have entered the better-for-you beverage market to fulfill shoppers' need to address specific health issues.
health and wellness
Consumer Insights
Need states are the “why” behind today’s beverage choices
How and why do consumers choose one beverage among a sea of options? The answer lies in understanding the interconnected beverage need states.
CPG
Gluten-free snacks go beyond consumers with dietary restrictions
The gluten-free CPG category helps those with specific diets and those seeking better-for-you snack alternatives.
Consumer Insights
Consumer trade-offs in the face of inflation
As consumers are feeling the squeeze of inflation, their food choices and grocery shopping habits are shifting.
Consumer Insights
Health and wellness: 4 trends for our times
A recent reset is driven by four trends that impact how consumers think about and act on their health and wellness.
CPG
Sleep health foods and drinks transform how we rest
Consumers are looking to address their sleep issues, and consumer packaged goods brands are introducing food and beverage products to meet the needs of those customers.
Consumer Insights
Discerning consumers shape food culture trends in 2023
Discerning consumers expect companies to deliver products with great tastes and textures, nutrient density, clean labels, and ethical and sustainable ingredient sourcing and production practices.
CPG
Why consumers are reaching for the avocado oil
The health benefits, food waste reductions and high smoke point are among the reasons why avocado oil is a major trend in 2023.
Consumer Insights
Health and wellness space is a world of opportunities
How have consumers' attitudes and behaviors about health and wellness changed after 3 years of living in a pandemic?
Leadership
Employee well-being is a team sport
Make employee well-being a priority by setting norms and engaging peers and leadership in embedding it as part of company culture, writes Richard Safeer.
CPG
Upcycled food helps brands, consumers combat waste
As food waste becomes a significant issue for consumers, the upcycled food market is set to grow by 15% over the next decade.
Consumer Insights
“Plant-based” has not peaked, but rather grown into a lifestyle
Will demand for plant-based food fall as fast as it grew? Far from it, according to Datassential.
Consumer Insights
What’s ahead in health and wellness in 2023?
It took a pandemic to upend life as we know it, prompting Americans to rethink their notions around health and wellness aspirations and behaviors.
CPG
Functional fungi: Mushroom-based drinks deliver health benefits
Functional mushrooms are trending, especially in the beverage category, due to increased interest in natural health and wellness products.
CPG
Sugar reduction trend makes way for alternative sweeteners
Sweeteners such as stevia are trending as consumers are still attracted to sweet foods and beverages while cutting down on sugar consumption.
Consumer Insights
Lessons from the pandemic: What’s next in diet and eating behavior?
How pandemic-influenced shifts in consumers’ lives have altered needs and notions around diet and nutrition.
Consumer Insights
Ideas in food and beverage: Six trends for 2022
To shed light on how cultural and demographic shifts are impacting demand for food and beverage, Hartman Group analysts recently examined six key trends in consumer culture.