Digital Technology
3 reasons podcast advertising is taking off
Podcast ad spend is poised to double over the next two years. There are three main factors for this rapid rise.
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Podcast ad spend is poised to double over the next two years. There are three main factors for this rapid rise.
The opportunities in podcast advertising are expanding, even as Facebook steps away from its nascent platform to prioritize video.
Snap, Meta, TikTok and Twitter used this week's NewFronts to make announcements about their branded video opportunities.
Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.
Connected TV presents a growing opportunity for marketers to reach audiences digitally, according to the Interactive Advertising Bureau.