Social Media
How de-influencers and influencers affect brand collaborations
Learn how de-influencers and influencers play a part in brand marketing
influencer marketing
Social Media
Grow your profits and social impact with the “Influencer Effect”
Paul Katz explores how what he calls the “influencer effect” can help boost revenue, awareness and community support for brands.
Marketing
3 marketing trends to watch in 2023
Check out SmartBrief's top 3 marketing trends to watch out for in 2023.
Social Media
Reverse-engineering influencer marketing for a Web3 world
Kent Lewis details 5 strategies that will help marketers identify and engage credible, authentic influencers for your Web3 and social media platforms.
Marketing Strategy
To reach diverse audiences, trust the influencer
Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.
Social Media
What you need to know about the creator economy
The creator economy is growing, and so are advertising opportunities within it.