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In a social media-obsessed world, influencers are becoming increasingly common and brands are taking notice. Carl Garner-Watts discusses the benefits and challenges of influencer marketing brands face.
Influencer marketing has grown in popularity as a valuable way for B2B companies to reach their target audiences. In a recent survey of B2B marketers, 30% said they plan to explore influencer marketing in their 2023 strategy to drive engagement and build brand awareness. Here are some of the top trends in B2B influencer marketing.
Learn how de-influencers and influencers play a part in brand marketing
Paul Katz explores how what he calls the “influencer effect” can help boost revenue, awareness and community support for brands.
Check out SmartBrief's top 3 marketing trends to watch out for in 2023.
Kent Lewis details 5 strategies that will help marketers identify and engage credible, authentic influencers for your Web3 and social media platforms.
Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.
The creator economy is growing, and so are advertising opportunities within it.