Social Media
How Instagram users interact and connect with brands
Instagram brings people and brands closer, survey finds.
Marketing Strategy
Advertising to Gen Z? Personalize it
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
Social Media
6 tips for social media imperfection
Meta says brands can undermine their social media marketing strategy when they aim for perfection. Instead, be unpolished.