Brands & Campaigns
Marriott network avails first-party data
Marriott is the first hospitality brand to develop a media network to help brands tap its first-party data and gain access to captive audiences in the travel market.
jo hamilton
Marketing Strategy
Advertising to Gen Z? Personalize it
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
Marketing
Wedding travel spurs excitement, anxiety
As consumers travel for this busy wedding season, many of them are looking for deals.
Brands & Campaigns
PepsiCo, Pizza Hut team up on mobile game
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
Marketing Strategy
Music enhances shopping experience
Music can be an important part of the customer experience for small businesses, a Spotify study recently highlighted.
Marketing Strategy
Podcasts are growing, even as Facebook draws back
The opportunities in podcast advertising are expanding, even as Facebook steps away from its nascent platform to prioritize video.
Marketing
Inflation is making purchases stressful, survey finds
Many consumers are stressed about purchasing amid high rates of inflation. Here's how marketers should adjust their strategies.
Media
Why Publicis Groupe bought Profitero
The top ad holding companies are all making big investments in e-commerce as marketers seek to invest in digital retail.
Social Media
Lessons from Samsung’s ad controversy
Samsung's ad showing a woman running at night prompted a social media controversy. The brand has apologized. What can others learn?
Brands & Campaigns
41% of consumers want to shop in virtual worlds
Consumers may not understand the metaverse, but they would shop in it. A survey gauges consumer reaction to the technology reshaping retail.
Social Media
What you need to know about the creator economy
The creator economy is growing, and so are advertising opportunities within it.
Digital Technology
Commerce media drives marketing growth
Marketers are leveraging commerce media to drive business growth. It's becoming essential for the online shopping experience.
Marketing Strategy
What if Elon Musk ditches Twitter advertising?
Elon Musk wants to switch Twitter over to a subscription model, which could affect advertising on the platform.
Digital Technology
Roblox accused of “deceptive marketing”
A watchdog group is accusing Roblox of not doing enough to prevent advertisers from "deceptive marketing" tactics targeting children.
Marketing Strategy
Marketing tips from Meta’s community playbook
Meta recently published a playbook to help marketers drive engagement and brand loyalty through social communities. Here's what it says.
Social Media
What marketers need to know about TikTok’s Interactive Add-Ons
TikTok marketing just got more interactive. Here's how the new features work, and how brands are using them to drive click-thru rates.