Marketing
Marketing in video games requires smart strategy
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
marketing
Marketing
In-person events are back. What do marketers think about it?
SmartBrief surveyed marketers about in-person events now that mask mandates have been lifted across the country. A lot has changed since last summer.
Healthcare
Tailor your approach: Why consumer segmentation is crucial for health care B2B marketing
How consumer segmentation can boost health care B2B marketing campaigns