Marketing
How to propel long-term marketing success in a recession
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.
marketing
Marketing
Marketing 101: Ask me anything
SmartBrief demand gen experts answers pressing questions about marketing in this Q&A.
Food
The ingredients for a winning limited-time offer
Restaurant operators don’t have to create a new item from scratch to reap the rewards of increased sales and traffic from an LTO.
Social Media
“Gentleminions” trend shows the power of TikTok
Trend showcases how marketers can tap into organic moments on TikTok.
Digital Technology
Metaverse spending will be too big to ignore
Why the emergence of the metaverse will be a boon for marketers.
Communication
We’ve returned to in-person events. Here’s what we’re learning
Our team recently attended the ASAE 2022 Marketing, Membership & Communications Conference, which provided unique insights into the association world.
Marketing
Marketing in video games requires smart strategy
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
Marketing
In-person events are back. What do marketers think about it?
SmartBrief surveyed marketers about in-person events now that mask mandates have been lifted across the country. A lot has changed since last summer.
Healthcare
Tailor your approach: Why consumer segmentation is crucial for health care B2B marketing
How consumer segmentation can boost health care B2B marketing campaigns