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Diversifying content marketing efforts through videos, webinars, white papers, and blogs will allow you to stand our from competitors.
There's a lot of hype around customer experience, which can mean different things to different departments. For sales and marketing, CX is about exceeding customer expectations at every step of their journey, and carrying the customer through that process efficiently.
Data automation can breathe new life into that marketing data you’ve been collecting over the years, much of which is likely siloed and unorganized.
With 2023 in full swing, it's the perfect time for marketers to review their data gathering, storage and utilization processes to ensure they are nimble and prepared to tackle challenges throughout the remainder of the year.
Leaders who assume that those around them think like they do run the risk of missing their chance to positively influence others, writes Steve McKee.
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.
SmartBrief demand gen experts answers pressing questions about marketing in this Q&A.
Restaurant operators don’t have to create a new item from scratch to reap the rewards of increased sales and traffic from an LTO.
Trend showcases how marketers can tap into organic moments on TikTok.
Why the emergence of the metaverse will be a boon for marketers.
Our team recently attended the ASAE 2022 Marketing, Membership & Communications Conference, which provided unique insights into the association world.
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
SmartBrief surveyed marketers about in-person events now that mask mandates have been lifted across the country. A lot has changed since last summer.
How consumer segmentation can boost health care B2B marketing campaigns