Marketing Strategy
Q&A: Career advice from Optimizely’s CMO
Kirsten Allegri Williams tells SmartBrief that the role of chief marketing officers is growing and offers advice for aspiring CMOs.
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Marketing
With all eyes on digital, think out of home
Marketers spent more on out-of-home advertising during Q3 of 2021 than they did a year prior. Here's why -- and how you can use OOH ads to reach target audiences.