Community-led brands & retailers aim for success in China
A community-driven approach to branding and retail is helping brands succeed in China. With community input brands are able to build loyalty.
Why UGC campaigns may be the answer to the biggest challenges CMOs face this year
Users generated content can help marketing leaders create authentic customer connections while reducing marketing spend.
Uncertain times? Change your marketing focus, not your spend
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.