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In a marketplace where customer experience is a top priority, consumers expect more from companies and their brands. SmartBrief explores how marketing teams should be discussing and implementing DE&I strategies.
Luxury products offer B2B marketers an opportunity to generate additional demand through consumer marketing methods.
A community-driven approach to branding and retail is helping brands succeed in China. With community input brands are able to build loyalty.
Users generated content can help marketing leaders create authentic customer connections while reducing marketing spend.
ANA CEO Bob Liodice offers 4 ways that marketers can recession-proof marketing strategies, plus other insights to help prepare for challenging economic times.
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.
How marketers are using scholarships to build brand trust and connections with this demographic.
Brand consistency is essential as content marketing becomes a more common tactic.
Cannabis brands have their hands tied when it comes to marketing, even as the industry gains legitimacy.
TikTok marketing should be a priority for brands as the platform continues to grow. Here's why it matters and how to do it.