Marketing
Sponsorship in a technological world
Since before the days when Blue Coal brought The Shadow’s adventures to radio listeners and Little Orphan Annie reminded kids to drink their Ovaltine,...
Metaverse
Digital Technology
3 ways the metaverse is reshaping e-commerce marketing
How is this virtual reality shaping brands' approach to e-commerce marketing.
Digital Technology
Virtual worlds give consumers a place to belong
Consumers feel more included, accepted in the metaverse, report finds.
Digital Technology
Metaverse spending will be too big to ignore
Why the emergence of the metaverse will be a boon for marketers.
Sponsored
Report: Lux Retail Sales to Continue Healthy Growth
This piece is sponsored by Colliers. A Colliers report says luxury fashion retail has emerged from an initial pandemic malaise with more revenues, an...
Digital Technology
Marketing in the metaverse is ready for takeoff
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Brands & Campaigns
41% of consumers want to shop in virtual worlds
Consumers may not understand the metaverse, but they would shop in it. A survey gauges consumer reaction to the technology reshaping retail.
Digital Technology
Roblox accused of “deceptive marketing”
A watchdog group is accusing Roblox of not doing enough to prevent advertisers from "deceptive marketing" tactics targeting children.
Digital Technology
How to create a successful presence on the metaverse
The metaverse is coming – but first there are seven hurdles that must be overcome before it reaches widespread adoption, Anvil Media’s Kent Lewis writes.
Strategy
AI vs. humans, part 1
AI and the metaverse won’t make humanity better; they will augment and intensify what we all already are, for good and for ill. Here's what that means for leaders and companies.