Marketing
How will Super Bowl ads fare with multicultural audiences?
Larry Adams of X_Stereotype reveals how Super Bowl ads year fare when examined by his company’s AI-based platform that analyzes bias, purchase intent and likeability.
multicultural marketing
Digital Technology
Where multicultural marketers can best engage audiences
A recent My Code study offers insights for multicultural markets into how best to digitally reach their audiences.
Brands & Campaigns
Rockstar treads carefully in Hispanic ad campaign
The beverage company demonstrates how to partner with influencers for effective multicultural marketing.
Marketing Strategy
To reach diverse audiences, trust the influencer
Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.
Marketing
To reach Hispanic consumers, marketing nuance is key
Learn why Hispanic marketing requires a deep understanding of the cultures and traditions that make up this vital demographic – and how you can succeed in reaching them.