Social Media
What social media brands said at NewFronts
Snap, Meta, TikTok and Twitter used this week's NewFronts to make announcements about their branded video opportunities.
newfronts
Marketing Strategy
To reach diverse audiences, trust the influencer
Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.
Marketing Strategy
IAB: As video ad spend soars, connected TV shines
Connected TV presents a growing opportunity for marketers to reach audiences digitally, according to the Interactive Advertising Bureau.