Public Relations
How to get the most out of radio and podcast PR
Uncover radio and podcast PR strategies to amplify your message. Learn the importance of precise language, storytelling, engagement & online platform leverage
Otter PR
Public Relations
Tips for writing guest articles
Writing guest articles is a smart way to showcase your thought leadership and earn valuable exposure. Otter PR’s Amanda Reseburg offers several tips to write effective pieces.
Marketing
How to craft a value proposition for your brand
A value proposition clearly defines the benefits of your product or service. By identifying this value early in your brand’s development, you can figure out how to most effectively position your business to attract customers.