Digital Technology
Marketing in the metaverse is ready for takeoff
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
pepsico
Brands & Campaigns
PepsiCo, Pizza Hut team up on mobile game
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
Brands & Campaigns
Rockstar treads carefully in Hispanic ad campaign
The beverage company demonstrates how to partner with influencers for effective multicultural marketing.