Digital Technology
Marketing in the metaverse is ready for takeoff
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
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As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
The beverage company demonstrates how to partner with influencers for effective multicultural marketing.