Consumer Insights
Legacy CPG brands infiltrate the alcohol category
Coca-Cola and PepsiCo initially identified their forays into alcohol as experimenting, but the two are committed to expanding their presence in the alcohol category.
pepsico
Digital Technology
Marketing in the metaverse is ready for takeoff
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Brands & Campaigns
PepsiCo, Pizza Hut team up on mobile game
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
Brands & Campaigns
Rockstar treads carefully in Hispanic ad campaign
The beverage company demonstrates how to partner with influencers for effective multicultural marketing.