Consumer Insights
Legacy CPG brands infiltrate the alcohol category
Coca-Cola and PepsiCo initially identified their forays into alcohol as experimenting, but the two are committed to expanding their presence in the alcohol category.
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Coca-Cola and PepsiCo initially identified their forays into alcohol as experimenting, but the two are committed to expanding their presence in the alcohol category.
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
The beverage company demonstrates how to partner with influencers for effective multicultural marketing.