personalization

Personalization has changed the face of e-commerce

Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an e-commerce personalization strategy.

Brands & Campaigns

Why personalization is more important than ever for brands

Personalization is the key to consumers' hearts. Twillo research shows 62% of consumers say brands will lose their loyalty for not delivering personalized experiences,

Marketing Strategy

Event marketing in the Zoom era

Event marketing transformed dramatically during the pandemic, with today's attendees expecting personalized experiences virtually and in person.