#Plant Based World Expo
Consumer InsightsCPGFood Retail
Plant-based meat trends go beyond the burger
The plant-based meat category is growing beyond burgers to feed consumers' cravings for more exotic fare.
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![Q&A: Chef Adam Handling on how animal-first approach sets UK meats apart [Image: Plated lamb, asparagus and wild garlic dish with text 'Great Taste has no limits" on a red background over GREAT Britain & Northern Ireland logo]](https://www.smartbrief.com/wp-content/uploads/2024/01/750-x-350-Lamb-Asparagus-Wild-Garlic-408x272.jpg)
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Q&A: Michelin-starred chef Adam Handling MBE on how animal-first approach sets UK meats apart
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