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This fall, shoppers can see signs of innovation in seasonal private-label products that not only include sweet treats designed to foster warm and cozy feelings, but also branch into new categories that build on consumer desire for savory fall flavors.
Shifts in consumer behavior have driven loyalty to no longer be exclusive to one food brand or retailer.
As consumers are feeling the squeeze of inflation, their food choices and grocery shopping habits are shifting.
Store brands. Own brands. Private labels. However food retailers refer to their own lines of product offerings, they are anything but generic, and, bolstered by a number of factors, they are enjoying their time in the spotlight and food retailers are taking advantage of the attention by innovating in more product categories than ever before.
Food retailers have focused on product innovation and affordable prices to bolster their in-store brands.