Marketing
Q&A: How to develop recession-proof marketing
ANA CEO Bob Liodice offers 4 ways that marketers can recession-proof marketing strategies, plus other insights to help prepare for challenging economic times.
q&a
Marketing Strategy
Q&A: Career advice from Optimizely’s CMO
Kirsten Allegri Williams tells SmartBrief that the role of chief marketing officers is growing and offers advice for aspiring CMOs.