Marketing
Will Threads unravel despite the Twitter/X exodus?
Marketing thought leader Kent Lewis takes a deep dive into Meta’s Threads app, including best practices and what the future may hold.
social media
Consumer Insights
What generation shifts mean for predicting food trends
Food preferences can change drastically between generations, and industry professionals need to know their customers in order to effectively market to them.
Marketing
Social media marketing — authenticity over all
How transparency, honesty and authenticity in social media marketing lead to brand loyalty with consumers.
Edtech
4 ways to humanize your school-home communications
Video messages, social media and personalization via a school-home communications system have helped make stronger connections.
Marketing
How de-influencers and influencers affect brand collaborations
Learn how de-influencers and influencers play a part in brand marketing
Marketing
Which brands won the social media Super Bowl?
In the biggest TV event in years, find out which brands scored big on social media during Super Bowl 2023.
Marketing
ICYMI for week-ending Jan. 27: Social media how-tos & news
This week, Twitter is back in the news, along with TikTok, Instagram and your other favorite social media. If you missed anything, we recap with SmartBrief’s ICYMI.
Marketing
ICYMI for week-ending Jan. 13: Social media news & trends
Just ICYMI, SmartBrief’s recap of the week’s social media news from Instagram, TikTok, YouTube and more for the week ending Jan. 13, 2023.
Marketing
ICYMI for week-ending Dec. 16: Social media news & trends
Just ICYMI, SmartBrief recaps the week’s social media news, from TikTok and Twitter, to Reels, Facebook and more, for the week ending Dec. 16, 2022.
Education
Reindeer games: How educators can explain, reduce online bullying
Bullying by other students on social media can be especially difficult for students. Principal Michael Gaskell shares how educators can help.
Marketing
ICYMI: Social media news & trends for week ending Dec. 9
From Instagram and Linkedin to TikTok and Twitter – and more – SmartBrief has your week’s recap on social media updates, trends and business news for the week ending Dec. 9, 2022.
Marketing
ICYMI: Social platform news & trends for week ending Dec. 2
Did you see this week’s news from the top social platforms? If not, SmartBrief has a recap on the social media news, trends and updates for the week ending Dec. 2, 2022.
Marketing
ICYMI: Latest changes, trends and news on social media platforms
Did you catch this week’s news from the top social platforms? If not, SmartBrief has a recap on the latest social media news, trends and updates.
Education
Negative social media and coffeehouses: Distraction, focus or both?
Educators can help students focus using internet coffeehouse sounds and can counter fake, negative social media photos with the real thing.
Marketing
8 best social media lead gen techniques
Here are 8 tactics for social media lead gen, which is a top goal by 9 in 10 marketers.
Marketing
How to use content marketing to increase brand awareness
The Content Marketing Institute survey weighs in on the value of content marketing for brands.
Brands & Campaigns
How the NIL market is shaping up for brands, athletes
Brands and athletes are still learning what makes a good NIL deal.
Marketing
“Gentleminions” trend shows the power of TikTok
Trend showcases how marketers can tap into organic moments on TikTok.
Marketing
3 content marketing trends for marketers to watch
Marketers can deliver results by focusing on social media, strategy and community connections.
Social Media
What social media brands said at NewFronts
Snap, Meta, TikTok and Twitter used this week's NewFronts to make announcements about their branded video opportunities.
Brands & Campaigns
Latest Dove campaign aligns with brand’s values
Dove's latest campaign focuses on self esteem and social media, issues that align with the brand's values.
Marketing
A guide to TikTok marketing strategy
TikTok marketing should be a priority for brands as the platform continues to grow. Here's why it matters and how to do it.
Marketing
TikTok? Pinterest? How to choose the right social media platform
Choosing which social media platforms are right for your brand is the biggest challenge marketers say they face in social marketing, a recent HubSpot survey found. Find out how to determine which social plaform is right for you.
Marketing
Why I was wrong about Clubhouse … and you are, too
Sway Group’s Tiffany Romero offers her first-hand experience of using audio app Clubhouse, and the possibilities the audio-only social network offers for influencer marketing.