Consumer Insights
Datassential forecasts 2023 macro trends for the food industry
The market researcher unveils the tentpole themes that will impact the food industry in the coming year.
tiktok
Consumer Insights
5 food and beverage trends to watch for 2023
Five of the top food and beverage trends to watch for 2023 include a beverage category that will continue to gain popularity and the social media platform that experts think will most influence where and what consumers want to eat.
Brands & Campaigns
Why Douyin’s growth is soaring in China
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.
Marketing
Would a TikTok Music app disrupt music streaming?
Regardless if the rumor is true, music is already an effective strategy for TikTok marketers.
Marketing
“Gentleminions” trend shows the power of TikTok
Trend showcases how marketers can tap into organic moments on TikTok.
Brands & Campaigns
Connections matter. What consumers want from brands
The pandemic, inflation and a just need for some fun have each changed the way people connect to brands.
Social Media
What social media brands said at NewFronts
Snap, Meta, TikTok and Twitter used this week's NewFronts to make announcements about their branded video opportunities.
Social Media
What marketers need to know about TikTok’s Interactive Add-Ons
TikTok marketing just got more interactive. Here's how the new features work, and how brands are using them to drive click-thru rates.
Marketing
A guide to TikTok marketing strategy
TikTok marketing should be a priority for brands as the platform continues to grow. Here's why it matters and how to do it.