Brands & Campaigns
Why Douyin’s growth is soaring in China
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.
tiktok
Marketing
Would a TikTok Music app disrupt music streaming?
Regardless if the rumor is true, music is already an effective strategy for TikTok marketers.
Social Media
“Gentleminions” trend shows the power of TikTok
Trend showcases how marketers can tap into organic moments on TikTok.
Brands & Campaigns
Connections matter. What consumers want from brands
The pandemic, inflation and a just need for some fun have each changed the way people connect to brands.
Social Media
What social media brands said at NewFronts
Snap, Meta, TikTok and Twitter used this week's NewFronts to make announcements about their branded video opportunities.
Social Media
What marketers need to know about TikTok’s Interactive Add-Ons
TikTok marketing just got more interactive. Here's how the new features work, and how brands are using them to drive click-thru rates.
Social Media
A guide to TikTok marketing strategy
TikTok marketing should be a priority for brands as the platform continues to grow. Here's why it matters and how to do it.