Consumer Insights
“Plant-based” has not peaked, but rather grown into a lifestyle
Will demand for plant-based food fall as fast as it grew? Far from it, according to Datassential.
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Will demand for plant-based food fall as fast as it grew? Far from it, according to Datassential.
As the plant-based category evolves, food manufacturers and foodservice operators would do well to keep in mind their customers who are craving plant-based foods that emphasize plants, rather than attempt to replicate the experience of eating meat.
With a proliferation of plant-based products in the marketplace today, consumer interpretations and pursuits of “plant-based eating” are just as expansive.