Brands & Campaigns
Connections matter. What consumers want from brands
The pandemic, inflation and a just need for some fun have each changed the way people connect to brands.
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Marketing Strategy
Advertising to Gen Z? Personalize it
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
Marketing Strategy
To reach diverse audiences, trust the influencer
Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.